科研之友
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摘要
the furniture industrial characterizes himself as a segment that offer products of different shapes and raw materials, and products they need to have differential to highlight and attract the interest of consumers. in manaus, the furniture industrial is considered a stage in evolution and may note in the products offered, the total absence of characteristics that chord in the interest of consumers purchase. in this context, this article aims to provide preferences in terms of timber products to the amazon of consumers of three economic class - a1, b2 and c residents in the city of manaus and implementation of the mother of the quality of qfd method for defining the concepts of products identified as the preferred economic classes analyzed. the results showed that there is little variation in preferences for types of products by economic class, and proposed to conceptually that products incorporating the attributes taken as preferred by each of the classes economic review.
