Analysis and Countermeasures of China*s Network Marketing

作者:Xiangyu Meng; Yake Cao
来源:International Journal of Marketing Studies, 2009, 1(1).
DOI:10.5539/ijms.v1n1p58

摘要

The development of network marketing go with the progress of Internet, it*s an inevitable trend that network marketing instead of traditional marketing. The fact has wake the enterprises managers up to the circs, at the same time, more and more enterprise have made the decision to carry network marketing into execution. However, the imbalance of economic and the characteristics of network marketing, as a result lead to many problems. Therefore, we could summarize following problems, and give some countermeasures.

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