摘要

随着互联网时代的到来,受众开始进入了一个不断膨胀并日渐冗余的信息生态环境,受众对通过大众传播媒介发布的传统形式广告逐渐失去耐心,不同于可能被受众主动规避的传统形式的广告,植入式广告以其与媒体内容相融合的特点,以隐性的方式与营销目的相融合。但目前学术界关于植入式广告的研究尚处于初级阶段,研究方法大多采用定性的研究方法,定量的研究方法很少且论证过程并不科学和规范。规范的、系统的广告效果评估方法,有助于广告商和电影制作商在广告投资上进行定价,更有助于植入式广告设计要素的选择和侧重。本文主要从人因工程的角度,运用认知加工理论和情感测量的方法,以眼动仪作为实验工具,运用偏最小二乘法建立植入式广告效果评估...

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Meta-research: Evaluation and Improvement of Research Methods and Practices
Ioannidis John P A*; Fanelli Daniele; Dunne Debbie Drake; Goodman Steven N
PLOS BIOLOGY, 2015, 13(10): e1002264.

190

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Reliability Improvement Allocation Method Considering Common Cause Failures
Cao, Yingsai*; Liu, Sifeng; Fang, Zhigeng; Dong, Wenjie
IEEE Transactions on Reliability, 2020, 69(2): 571-580.

10

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26

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Improvement research on the one-step algorithm for bus rollover collision based on the improved gradient method
Na, Jingxin; Wang, Tong; Xu, Ziwen; Yan, Yakun*
International Journal of Crashworthiness, 2015, 20(3): 270-279.
IMPROVEMENT OF A PRODUCT DESIGN USING MULTI CRITERIA DECISION MAKING METHODS WITH TAGUCHI METHOD
Ic Yusuf Tansel*; Yildirim Sebla
Journal of the Faculty of Engineering and Architecture of Gazi University, 2012, 27(2): 447-458.

2

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A quality control method enhancement concept-Continual improvement of regulatory approved QC methods
Asberg Dennis; Nilsson Mikael; Olsson Susanne; Samuelsson Jorgen; Svensson Olof; Klick Silke; Ennis Julie; Butterworth Paul; Watt Denise; Iliadou Stavroula; Karlsson Angelica; Walker Joanne T; Arnot Kate; Ealer Norb; Hernqvist Kerstin; Svensson Karin; Grinell Ali; Quist Per Ola; Karlsson Anders; Fornstedt Torgny
Journal of Pharmaceutical and Biomedical Analysis, 2016, 129: 273-281.

40

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5

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7

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Review on Improvement Methods for Wear Resistance of Aluminum Alloys [铝合金耐磨性能改善方法综述]
Li Q.; Wen L.; Tan Y.; Huang B.; Xie Z.; Meng C.; Zhang F.; Tang H.*
Rare Metal Materials and Engineering, 2022, 51(11): 4093-4102.