科研之友
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摘要
To study the product quality control strategy of the dual-channel supply chain network in the live economy,the super network and variational inequality were used to describe the optimal economic behavior of the supply chain members,and a dual-channel supply chain super network model was constructed.A numerical example was used to analyze the influence of factors such as consumer electronics channel preferences,demand competition intensity factors between channels,and government punishment probability on product quality control strategies.The results showed that the greater the competition between electronic channels and physical channels,the higher the quality of online direct sales products;the greater the competition between physical channels and electronic channels,the lower the quality of online direct sales products.When the preference of consumer electronic channels increased to a certain extent,the quality of online direct sales products was promoted by increasing the preference of consumer electronic channels.In addition,government punishments would have a better effect only when consumers had greater preference for electronic channels or when electronic channels were more competitive with physical channels. ? 2023 CIMS.
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