科研之友
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摘要
The good shaping of the image of scientists by the media is not only related to the cultivation and promotion of the spirit of scientists, but also has a profound impact on the public's overall cognition and attitude towards scientists and even science. The research comprehensively uses qualitative and quantitative analysis methods to explore and analyze the similarities and differences of domestic and foreign scientific media in shaping the image of Chinese scientists with the reports of scientific and technological figures in Chinese Science News and Wiely from 2015 to 2020 as data sources. The results show that the report of scientific and technological figures in Chinese Science News takes narrative communication as the genre, male and successful scientists as the main body, the image of scientists is mainly to show the macro scientific spirit, supplemented by the excavation of daily life and personality; Wiely focuses on contemporary young scientific and technological elites, focusing on the common outline of scientists'professional and personality characteristics, science and humanistic spirit. The two major scientific media have certain gender stereotypes in the reporting objects and image shaping of scientific and technological figures. Accordingly, this paper puts forward some reflections on the ways and strategies of shaping the image of scientists in scientific media. ? 2022 Editorial Department of Studies in Science of Science.
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