科研之友
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摘要
the interest in trademarks as an indicator to describe the technological activity of an organization is very recent. the usefulness, study and the methodological understanding of its use is still insufficient. that＊s why, it is proposed the use of the trademark information as an indicator of technological innovation. to this end, it was made a comparison with indicators of other industrial property rights such as patents, the advantages and disadvantages were determined, and some indicators identified through the empiric exploration of data of the europena community available in literature were critically reviewed. . as a result, it was possible to know that, despite the fact that trademarks are not meant to protect technical solutions, many enterprises use them to identify innovative products and services that for many reasons are not always protected by patents. trademarks may be a complementary indicator to describe the innovative activity or an organization, country or region.
