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摘要
Based on the Sino-Japanese relations, the national favorability a survey and the tourism interactive data between China and Japan from 2005 to 2016, this paper analyzed the influence of these factors on tourism. The result shows that: Sino-Japanese relations value declined during 2005 and 2006 and after the Sino-Japanese “Diaoyu dispute” in 2010. Following the deterioration of Sino-Japanese relations the degree of favorability between Chinese and Japanese declined and the degree of bad impression increased. During the period of 1992 to 2007, the number of Japanese tourists entering China and the proportion of outbound tourists was both increasing, and then declined due to the financial crisis and “Diaoyu Island incident” from 2008 to 2016. From 1992 to 2010, China's outbound tourists to Japan showed a growth trend, then a declining trend during 2010 and 2013. After 2014, Japan has introduced a number of preferential policies to attract Chinese tourists, the number of China's outbound tourists to Japan then rised. It is recognized that the mediating effect of national favorability is the complete mediating effect. In the process of Japanese' inbound tourism to China, the mediating effect is 0.040. In the process of Chinese' outbound to Japan, the mediating effect is 0.143.
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